Articles

Podcasting is a low-cost way to market products and services, but the real cost is time. We analyze how effective these strategies tend to be.

There are multiple models used by podcasters to make money, not all of which are obvious to the guests and audience. It’s not as simple, or even as linear, as people expect.

Evergreen podcasts episodes are not meant to be a single moment in time but should be seen as audio versions of content-rich web pages. Viewing them as long-term content unlocks additional value and opportunity.

A few simple actions can turn a good podcast host into a great podcast host. On the other hand, not doing them can lessen the quality of the episode.

A few simple actions can turn a good podcast guest into a great podcast guest. On the other hand, not doing them can lessen the quality of the episode.

Once you learn the key techniques you can find and pitch hundreds of podcasts at scale; hosts can employ the techniques to find top quality podcasts guests.

Pitching a podcast is both an art and a science. It requires succinctly conveying the value you offer, but packaged in a way that you can do it at scale. Learn how to stand out among the torrent of pitches most podcasts get.

Many podcasts’ guests go into the show with the wrong attitude. It creates a bad experience for the audience and host and misses an opportunity for the guest.

Should you appear on other podcasts, host your own, or do both? Each has a unique value proposition that should align to your business goals.

An introduction to the Podcast Alchemy series.

The studios and unions are fighting over how to divide yesterday's pie when they should be looking at how to cook up what their customers will want tomorrow.

Many business and self-help books introduce helpful ideas and then seem to just repeat the ideas over and over throughout the book. Don’t hate the player, hate the game.

Historically we have read content linearly, start to finish. Newer models of content will allow for consumers to shift to non-linear models, getting content dependent information on an as needed basis.

What if there was an app to help you remember books and podcasts that you didn’t even have to open to use?

Choose Your Own Adventure Stories let you pick your own plot; a new methodology will allow the same plot but presented most efficiently for you.

Surveying your audience during the creation process can help them feel more engaged and committed to your book's success.

Museums have evolved in the last thirty years, what they’ve done helps illuminate the future path of publishing and other media.

Data driven modeling has impacted a variety of industries; why hasn’t publishing embraced the trend?

The question, “What is a book?” seems deceptively simple. The answer is not only subtle and complex, but it has significant implications for the future of publishing.

Book publishers are still working under an outdated model that doesn’t serve them or their authors. Publishers need to incorporate a wider set of services to move beyond the page.